For some kids, a toy is not just a toy. And for some parents, shopping for a toy is not that simple. We understand because we’ve been that parent standing in front of the toy aisle, wondering all possible reactions our children would have to each one and having a hard time deciding. So we took action and decided to re-invent the experience by creating our own play strategies and toy adaptations.  

Choose Play is so much more than an online toy store. At Choose Play you will find not only a great selection of products, but –more importantly- we will listen to you and work together so we can cater to your child’s needs and create positive solutions to help your family thrive. You know your children better than anyone else and we can only suggest activities or toys based on your experience and knowledge. That’s why we’ve whole-heartedly adopted the slogan “We Are Listening”.

Our store is very special, because it offers you the chance to choose the right toy based on your kids' individual needs, focusing on the outcomes of play. Some of the most common challenges we help parents and teachers manage are:

• Activity levels
• Attention
• Behaviour
• Emotions